Tales of Tradition is about celebrating and preserving the artistic traditions deeply rooted in various cultures across India. Our journey began with a vision to bridge geographical gaps, honour the craftsmanship of local artisans, and bring their creations to the comfort of your homes.
True to our name, Tales of Tradition offers you a glimpse into the enduring artistry of different Indian states. Our collection boasts a wide range, from timeless Kashmiri embroidery to the lively colours of Himachali and Lahauli hand-knitted garments, as well as Hemp Bags from Nepal and much more to come. We collaborate with artisans from diverse regions of India, each bringing their unique stories and historical backgrounds. We help you rediscover your connection to the earth while supporting local artisans who are passionate about preserving cultural crafts. This collaboration has infused our products with a wealth of diverse and exceptional craftsmanship, as we believe that some things are better handmade.
Our meticulous selection of fabrics and designs places you at the centre of our focus. We are all about high-quality, soft fabrics, intricate details, and timeless pieces steeped in tradition, with each item narrating a one-of-a-kind story.
Our Philosophy
Tales of Tradition embodies the exquisite essence of modern handcrafted love, drawing inspiration from our journeys across India. Our philosophy is straightforward: we create products that are ethical, sustainable, designed for longevity, influenced by natural design and materials, and steeped in the culture of our upbringing.
Authentic fashion embraces flexibility and rides the wave of innovation. At Tales of Tradition, we have a deep appreciation for India’s rich textile heritage while also maintaining a keen eye on the future. Our unique approach involves blending indigenous art forms with a touch of modernity, fuelling the exposure and evolution of these traditional crafts.
We look forward to sharing with you the unique narratives and traditions behind our collection, and hope that you’ll cherish them just as much as we do.